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Faerd is a UK-based hardware and software studio building calm, intentional products for everyday life. Its debut range comprises two passive NFC charms, the Lock Charm and the Time Charm, each paired with a free iOS and Android app.
The Lock Charm gives people a physical way to disconnect from their phones. A single tap activates deep focus mode, silencing distractions and hiding social feeds so users can reclaim their attention without willpower.
The Time Charm is an intentional alarm clock, a physical trigger that replaces the instinct to reach for your phone first thing in the morning, helping users build a morning routine that sticks.
Both charms require no battery, no charging, and no subscription. Focus session data is stored securely in the cloud to track progress over time. The Lock Charm ships May 2026, with the Time Charm to follow, priced from £15.
Faerd is a UK-based hardware and software studio building calm, intentional products for everyday life. Faerd is the company's debut product.
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